A VERY MERRY PEET'S HOLIDAY

CASE STUDY: HOLIDAY BLEND 

OBJECTIVE: Pitch concepts for the holiday blend bag and translate the design across all assets, including coffeebar signage, to-go cups, K-Cup Pods and gift packaging.

STRATEGY: The only directive—represent holiday joy, make it feel giftable and incorporate red.

CREATIVE: For inspo, I referenced a  wallpaper collab by The Lonely Island that features illustrations of Bay Area icons on a toile backround. My design partner reinterpreted the lattice with an illustrated coffee plant motif and during reviews the signature P-Cup icon was added to complete the pattern.