CASE STUDY: BRAND CAMPAIGN 

Objective: Develop seasonal campaign assets that move away from previous beverage-specific campaigns and introduce Peet’s as the definitive coffee culture for coffee people. 

Strategy: Align Peet's with its craft coffee heritage and speak directly to discerning customers, from one original to another. Campaign direction informs assets for the site, emails, social, display ads and coffeebar signage.

Creative: Remind people that: At Peet’s, It’s Personal. Although Peet's has more than 10,000 hours in a cup, there's still room for coffee lovers to add their own flavor. Game respects game.