CASE STUDY: FEATURE PAGE

OBJECTIVE: Introduce The North Face's new car-camping collection that's designed with wild prints and plenty of user-friendly features.
STRATEGY: Utilize a mix of location, studio and product photography to tell the print story.
CREATIVE: Partnered with the designer to create a wireframe that showcases the scope of the product collection. Users can easily shop by print and dive deeper into product descriptions via playful, interactive touchpoints.