CASE STUDY: IMPACT REPORT

OBJECTIVE: TOMS invests 1/3 of profits for grassroots good. The Impact Report is a landing page that's designed to illlustrate the Giving team's yearly progress on positively impacting people, the planet and other purposeful initiatives. 

CREATIVE: Partnered with UX designer to determine consumer-facing information, establish a hierarchy and create a wireframe. The template features three main sections (People, Planet, and Purpose) with jump links to facilitate drilling down into specific areas of interest. 

View the PDF of the full report in the Responsibility Report archive, linked here.